Digital Due Diligence
You don’t know what you don’t know - allow me to be your guide!
When it comes to evaluating and acquiring digital assets, such as websites or online platforms, the process can be complex and demanding. From understanding SEO and traffic trends to assessing the technical health of a site, every decision you make can have a lasting impact on the value and sustainability of your investment. With over two decades of experience in SEO, digital marketing, and business operations, I’ll help you navigate through the critical factors that matter most, ensuring you’re making informed choices at every stage.Read More
Fear of the unknown?
More questions than answers?
Acquiring a digital asset is a complex process that involves careful evaluation of numerous factors, each of which can significantly impact the success of your investment. Drawing on my extensive experience and proven track record in digital marketing, I can guide you through this digital due diligence process. Below, you'll find a curated list of key questions to help you assess the site's SEO, technical infrastructure, content strategy, and market position - ensuring you make informed, strategic decisions that maximize the value of your acquisition.
- SEO & Organic Traffic
- What percentage of the site’s traffic is organic, and what are the key SEO metrics?
- How has the site’s organic traffic trended over the past 12-24 months?
- What opportunities exist for improving the site’s SEO and expanding organic traffic by tapping into new markets or keyword clusters?
- Are there any recent or potential Google algorithm updates that could impact the site’s traffic? Any signs of past penalties or questionable SEO tactics?
- How dependent is the site on a few high-performing keywords or pages?
- How much of the site’s content drives traffic, and what is its quality? How dependent is the site on user-generated content or third-party contributions?
- Technical SEO & Infrastructure
- Are there any broken links, crawl errors, or indexing issues?
- How well-structured is the site’s internal linking?
- How frequently is content updated or added, and what’s the user's information gain?
- What platform is the site built on, and is it scalable?
- Are there any technical debts or outdated technologies that need addressing?
- How easily can the site be migrated, if necessary?
- Monetization & Revenue Streams
- What are the current revenue streams?
- How stable are these revenue streams, and what is the historical revenue trend?
- How diversified are the revenue streams?
- What is the site’s conversion rate, and how has it changed over time?
- How effective are the site’s lead generation and retention strategies?
- Are there opportunities to optimize or diversify the revenue model?
- Audience & Traffic Sources
- Who is the site’s target audience, and how well is it engaged?
- What are the primary sources of traffic?
- How has the audience grown or changed over time?
- Is the site overly dependent on one traffic source?
- What is the bounce rate, and are there any pages with high exit rates?
- How does the site perform on different devices or in different regions?
- Competitive Landscape & Market Position
- Who are the site’s main competitors, and how does it rank against them?
- What are the site’s unique selling points in the market?
- Are there any emerging competitors that could pose a threat?
- What are the key trends in the site’s niche or industry?
- How is the site positioned to adapt to changes in market demand?
- Are there any potential partnerships or acquisitions that could bolster the site’s position?
- Operational & Management Considerations
- How complex is the daily operation of the site?
- What are the key operational challenges?
- How much of the operation is automated versus manual?
- What is the structure and capability of the current team managing the site?
- What resources are necessary to maintain or grow the site post-acquisition?
- Are there any critical dependencies on specific team members or third-party vendors?
Proven methodology, tailored to your needs!
Navigating the complexities of acquiring a digital asset requires expert evaluation - here’s how I can help you ensure a successful investment:
Why you should work with me?
Glad you asked!
First and foremost: I’ve been exactly where you are – navigating the complex details, critical decisions, and intricate processes of acquiring digital assets. I understand the unique challenges of assessing a potential investment, from uncovering hidden risks to identifying growth opportunities, and I know firsthand how to ensure that you maximize value while mitigating potential pitfalls.
My extensive experience allows me to guide you with practical insights, a deep understanding of the digital landscape, and a proven framework for success, so you can move forward with confidence, knowing that I’ve been through it too. Want to know more about how I can help you succeed? Contact me now!
Take the first step - it's free
Book a 30 minutes call with me using the link below. You will be redirected to my calendar to directly book our first call introduction call – no strings attached!
Worth your time
Your go-to resource for Agency M&A and Digital Due Diligence insights
Navigating Legal Due Diligence: What Buyers Will Ask For
Due diligence is likely the most critical phase of the M&A process. Buyers conduct a thorough review of an agency’s…
The Role of Earn-Outs: What You Need to Know
Earn-outs are a common feature in M&A deals, particularly for digital agencies, as they help bridge valuation gaps between buyers…
What to Expect During the Sale Process of Your Agency
Selling your digital agency is a transformative journey. Each phase of the process requires preparation, attention to detail, and a…
Selling your agency? Buyers will scrutinize every detail—from financials to contracts and compliance. My due diligence checklist helps you get fully prepared, minimize deal risks, and maximize your valuation.