Hi, I'm Bastian Grimm

Search industry veteran, agency builder & award-winning keynote speaker.

About Bastian Grimm

Bastian Grimm is a renowned expert in large-scale international SEO and AI for digital marketing. With over 25 years of experience in the industry, Bastian has established himself as a thought leader, recognised for his technical expertise and forward-thinking approach. In 2019, he was awarded the prestigious title of “Search Personality of the Year at the European Search Awards, a testament to his contributions to the ever-evolving digital marketing landscape. While this accolade is a significant honor, Bastian is equally passionate about giving back to the community through speaking engagements at international conferences, where he shares insights on topics such as the future of search.

Founded in 2007 and headquartered in Berlin, Peak Ace AG is a leading digital marketing agency that Bastian co-founded. Over time, the agency has grown to over 200 employees at its offices in Berlin and Paris and implements campaigns in more than 25 languages at native speaker level. Peak Ace specialises in delivering tailored digital experiences, covering a full spectrum of services from paid advertising (PPC) to organic search (SEO), content marketing, digital PR, conversion rate optimisation (CRO), and digital analytics. With its unique, cross-channel approach and cutting-edge AI solutions, Peak Ace maximises efficiency and effectiveness for its clients. High-profile brands including Airbnb, TUI, AutoScout24, Sage, and Luxair trust in Peak Ace’s ability to deliver customised digital strategies that consistently achieve exceptional results.

Bastian’s belief that success in digital marketing requires not just an understanding of language but also a deep appreciation of cultural nuances has been instrumental in Peak Ace’s achievements across all digital marketing disciplines. Whether through organic search, paid media, or content strategy, his leadership has helped the agency develop a reputation for innovative, award-winning campaigns that set new industry standards. In 2023, Peak Ace was named “SEO Agency of the Year” at the European Agency Awards and “Multi-Territory Agency of the Year“, and has also earned numerous other national and international accolades before and since. Furthermore, Peak Ace’s commitment to fostering a positive work environment was recognised by the Global Agency Awards with the award for “Best Agency Culture“.

Throughout his career, Bastian has been a frequent speaker at global conferences, having presented at over 200 events. He shares his extensive knowledge on all things SEO, web performance, and more recently the integration of AI in digital marketing, providing incisive insights into where the industry is headed. Bastian has also earned the prestigious title of “SEO World Champion” at the SEOktoberfest G50 Summit Think Tank, further solidifying his reputation as one of the leading experts in the field.

When not driving Peak Ace’s success or speaking at conferences, Bastian remains deeply committed to personal productivity and balance. Known for his mantra of going to bed with “inbox zero“, Bastian’s disciplined approach to organisation is a reflection of his overall philosophy of staying ahead, both professionally and personally. His dynamic leadership, commitment to excellence, and passion for the industry continue to make him a significant influence in the digital marketing world.

On the road

Presenting the latest AI trends in Pärnu, Estonia.

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Keynote at Digital Marketing Europe (DME): Tomorrow’s SEO – How AI is Reshaping Search

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Talking with Martin Splitt at Google’s London office about international & technical SEO

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